The collective's unauthorized AR intervention at MoMA involved placing digital artworks all through the museum's areas, viewable by way of cell gadgets. The collective gained prominence in 2010 once they staged an unauthorized virtual exhibition at the Museum of Trendy Art (MoMA) in New York City, overlaying their digital artworks throughout the museum's spaces utilizing AR know-how. Throughout the Occupy Wall Road motion in 2011, the collective created AR installations in and around Zuccotti Park, adding a digital dimension to the bodily protests. The collective typically created site-particular AR installations that could be considered by means of cellular units using custom-developed functions. Key members of the collective have included: Mark Skwarek; John Craig Freeman; Will Pappenheimer; Tamiko Thiel; and Sander Veenhof. Makeup shops like L'Oreal, Sephora, Charlotte Tilbury, and Rimmel even have apps that utilize AR. These apps permit consumers to see how the make-up will look on them. In 2013, a project was launched on Kickstarter to show about electronics with an educational toy that allowed kids to scan their circuit with an iPad and see the electric present flowing around. Additionally notable was that your entire central processor was contained on one 15-inch printed circuit board.